01
Antiq
Make up that doesn't look like make up
Tiny apothecary bottles for a beauty brand that whispers instead of shouts.
View project →
2026
Brand consultant · Creative director
Brands with
a memory.
I help companies find the thing they already are — then build the language, the look and the world around it. Strategy first, always beautiful.
IdentityStrategyArt directionPackagingEditorialNaming
IdentityStrategyArt directionPackagingEditorialNaming
Selected work
2024 — 202602
Casa Carpio
Interior design brand inspired by the objects we used to keep as kids
A quiet, tactile world where every piece feels like a found treasure.
View project →
2026
03
Jangueo
All-day brunch inspired by Puerto Rican traditional bars
A warm, unscripted identity built around food, music and good people.
View project →
2026
04
GRRR
Dog fashion brand inspired by Copenhagen style
Bold type, bright colour and a wardrobe your dog actually wants to wear.
View project →
2026
More case studies arriving soon.
“A brand isn’t a logo. It’s the feeling someone can’t quite explain when they see your work in the wild.”
Brand strategy
Positioning, narrative, naming, tone of voice.
Visual identity
Logotype, type systems, colour, motion, print.
Art direction
Photography, campaigns, launch worlds.
Creative direction
Long-term stewardship for teams in motion.
About
Two years of shaping brands that feel lived-in — built fast, refined obsessively, and made to move with culture.
I work quietly and closely, usually as a one-person studio with a small circle of collaborators. Projects run from three-week positioning sprints to year-long creative direction. Wherever it starts, it ends with something you want to hold.